Google Tag Manager is a free tool by Google that allows you to manage and track events on your website. Although this product is free and one of the most powerful tools on the market, it can be intimidating to setup as a sole proprietor of your own website.

  • Connecting Google Analytics (GA)
  • Connecting Google Tag Manager (GTM)
  • Connect AdWords (if used)
  • Connect Search Console
  • Data Layers
  • Goal conversion tracking
  • Ecommerce tracking
  • Enhanced Ecommerce tracking
  • Cross domain tracking
  • Event tracking
  • Campaign tracking
  • Phone Call tracking
  • YouTube Video Tracking
  • Scroll Tracking
  • Custom metrics
  • Custom dimensions
  • Debugging/troubleshooting Google Tag Manager issues